With a newly graduated audiologist on board, a thriving Phoenix practice was eager to reach new levels of success in connecting patients with crucial hearing care. The newest provider was selling on average one hearing aid per patient in her first 10 months with a lower-than-average selling price, but the team knew it could accomplish more. Adding to the challenge, about 34 percent of the new provider’s patients tested but not yet treated for hearing loss were in no hurry to address their condition.
A Plan for Success
Audigy’s Strategic Business Unit recommended some intensive training to help the newest member excel in reaching her and the practice’s goals. The new provider attended Provider Boot Camp to learn Audigy’s proven Patients for Life® process and its companion digital education tool, e-patient®, which transforms hearing evaluations into powerful visual conversations. She also joined Provider Boot Camp group calls for ongoing check-ins and support.
Training Takeaways
Upon the audiologist’s return from Provider Boot Camp, the practice’s key performance indicators saw exponential growth, and e-patient — which the business had been on the fence about fully adopting or discontinuing — became fully embraced as a critical tool for the team.
In comparing the provider’s first ten months to her post-training period, gains were seen in significant areas such as effectiveness ratio, which is the average number of hearing aids sold per patient.
Key improvements included:
- An increase in overall effectiveness ratio from 1.01 to 1.45
- A boost in effectiveness ratio among new patients from 0.93 to 1.35
- A rise in effectiveness ratio from 0.79 to 1.62 among patients with companions
- A 10% increase in average sales price (ASP)
Provider Boot Camp
When it comes to building long-term patient relationships and boosting your business’s bottom line, count on Audigy’s exclusive Provider Boot Camp for an intensive week of training designed to transform you and your team members into patient-experience experts.
Through interactive lecture, role play, and more, Provider Boot Camp teaches crucial skills needed to:
- Maximize your impact in patient interactions and help elevate the entire team’s performance
- Create a consumer-education experience and become a valued member of your community
- Forge deeper and faster patient connections through effective use of body language
- Identify a clear plan to improve team dynamics
In the three months following Provider Boot Camp, attendees have seen, on average, between 6 percent and 15 percent improvement in effectiveness ratio, average sales price, and opportunities, as well as a 10 to 20 percent increase in total hearing aids sold!