Jeff Shannon, owner of Hudson Valley Audiology was looking for a marketing piece that would encourage patient engagement and generate a consistent source of opportunities. His Audigy Marketing Manager suggested proven print tactic, a patient newsletter, that would help keep his database current and provide consistent outreach.
Why a Newsletter?
How better to establish yourself as the local hearing care expert that to consistently reach out and provide educational content to your local market? A print newsletter is a simple, affordable, and proven marketing tactic that provides that personal touch no other practice could compete with.
Plus, patients hang on to the newsletter because of the compelling offer, useful tips, and educational content, keeping the practice top of mind and boosting patient loyalty and engagement.
What’s the Secret?
Diligence
Update your patient database, then keep it current and tidy — the time and energy are well worth it.
Consistency
Consistency builds trust in your brand and keeps you top of mind. Dr. Shannon has sent out a newsletter every spring, summer, and winter for more than seven years.
Targeting
Zero in on your ideal audience. Dr. Shannon targets current patients, patients who have technology that’s at least four years old, and tested-not-treated patients.
Content
Consider your audience’s interests. The team at Hudson Valley takes the content-selection process seriously, customizing their newsletter with a special focus on the staff for that crucial human connection.
Comprehensive Approach
The print newsletter is one piece of an overall strategy that includes quality care (naturally), patient-care calls, regular clean and checks, and radio and print ads.
Audigy’s print-newsletter program can keep your practice top of mind, increase patient engagement, and get those appointments booked. Hudson Valley Audiology’s newsletter success speaks for itself with an amazingly low cost per appointment of only $107.