Paid search marketing, or PPC, is a powerful tool for small businesses looking to increase visibility and drive growth. By strategically placing ads at the top of search engine results, businesses can capture the attention of potential customers actively seeking their products or services, ultimately boosting website traffic and generating leads. The strategic campaign executed by the Digital Marketing team at Audigy produced a rapid increase in inbound calls, and resulted in a 92% increase in appointments booked.
As this team discovered, PPC often provides a lower cost per call compared to other marketing tactics due to its high level of targeting and immediate results. Unlike traditional advertising methods, PPC allows businesses to focus their budget on specific demographics, interests, and behaviors to ensure that ad dollars are spent efficiently. These campaigns can also be launched and adjusted quickly, allowing for rapids testing and optimization so that you achieve optimal results.
What Sets Paid Search Marketing Apart
Lower cost per call isn’t the only benefit paid search has compared to traditional marketing.
Fluidity
Tactics can be changed at any time. Want to target a new city or ZIP code? Let us know — it can be activated instantly.
More Data
Google provides us an extensive amount of data, so we can see how your campaign is performing, whether from a wide scope or among the minor details.
Better Quality = Cheaper Clicks
Google rewards high-quality ads with a lower cost per click. Audigy is a Google Premier Partner, which is only given to 3% of Google Partners — in other words, they recognize us as experts. Our status means your budget goes further
Develop A Well-Round Strategy
Audigy’s expertise as a Google Partner further enhances the effectiveness of PPC campaigns, enabling businesses to achieve optimal results and drive growth. And while paid search marketing offers several advantages over traditional marketing methods, including a lower cost per call, greater flexibility, and valuable data insights, your Audigy Marketing Manager will help develop a complete strategic plan across all marketing tactics to meet your specific goals.