Opening a new audiology practice in a saturated market presents unique challenges. To effectively compete and drive patient acquisition, a strong online presence is essential. Chesapeake Hearing Centers discovered just how important website optimization can be when leveraged to increase inbound calls for their new practice location and establish a competitive edge.
Modernization with a Provider Focus
Audigy’s digital team started by updated the business’s web presence with a more modern build. In support of the practice’s theory that prospective patients would first seek to learn about the providers, the team made this information easily accessible on the home page.
Next, the team A/B tested their modifications to the request-appointment page and the individual location pages to determine how best to set up the conversion points for users. The goal? Increase the number of form submissions and calls coming in from these pages by improving the user experience and making the calls to action more prominent.
The hard work and testing paid off when the new location saw a drastic 160% increase in inbound calls.
Website Optimization is Crucial
For small businesses to thrive in today’s digital landscape, well-optimized website enhances visibility in search engine results, attracting potential customers seeking specific products or services. By improving website performance and user experience, businesses can increase conversions, build trust, and establish a strong online presence. Moreover, consistent optimization efforts ensure your users’ needs are met while helping to maintain a competitive edge and drive sustainable growth.