To achieve a 13% boost in revenue, Audigy’s Strategic Business Unit (SBU) developed a strategic focus on cultivating a growth-oriented culture and standardizing operations was essential for the practice.
Creating a Culture for Growth
- Assisted the director of audiology in navigating internal conflicts that prevented the practice from attaining growth goals
- Supported bimonthly staff meetings between audiology director and staff to address progress on financial goals, the department’s overall strategy, and execution of tactical plans
- Established monthly check-in sessions between Audigy and the audiology director
- Built a framework to support efficient and productive quarterly business meetings among the audiology director, physicians, and practice administrator
- Created a new career-advancement path for a key employee, and implemented a series of professional development coaching sessions to groom them for a new practice-administrator role
Standardize Operations for a More Efficient Practice
- Helped create a standard of care for hearing aid patients, including an audiology recommendation form to ensure scheduling of hearing loss patients and objective and subjective criteria
- Completed a capacity analysis to understand how many hearing aid evaluations can be conducted monthly, given the practice’s current diagnostic and scheduling demands
- Assisted the audiology director with operational reporting and key performance indicators for physicians
- Trained entire staff on minimizing attrition and positively impacting outcomes for hearing aid patients
- Developed unique practice collateral in support of the new process
- Helped the practice streamline technology and data collection, including EMR, patient portal, intake forms, and more, as well as identify next steps to complete EMR transition
A Complete Marketing Plan
To ensure the practice brings in a consistent flow of the right patients, the Audigy marketing team created a comprehensive marketing plan that included:
- An annual marketing plan
- Custom website design and development
- A paid-search marketing campaign designed and run by Audigy’s Google Premier Partner team
- An email-marketing program for contacting current and prospective patients
A Comprehensive Financial Review and Plan
The Audigy team did a complete financial review of the ENT practice to ensure pricing and compensation plans.
- Standardized value proposition created across practice locations and providers
- Review of current pricing strategy
- Compensation plan review and creation to help better align the plan with the goals and priorities of the practice
- Breakeven analysis for audiology department
By addressing internal conflicts, enhancing communication, and establishing clear career pathways, the practice created an environment conducive to sustained financial growth. The simultaneous implementation of comprehensive marketing and financial plans ensured a steady flow of the right patients and aligned the clinic’s pricing and compensation strategies with its long-term goals.