An Externship Program Helped Create Double-Digit Growth

Discover how one practice experienced double-digital growth with the implementation of an externship program.

Challenge

In a competitive market Chesapeake Hearing Centers needed to find a way to free up time for current team members and build a team for the future.

Solution

Create an externship program that will allow Chesapeake Hearing Centers to bring on new talent that can become future audiologists within their practice.

Results

Chesapeake Hearing Centers was able to achieve double digital growth, free up time for their audiologists, and train their future audiology team.
multiple printed papers and a tablet laying on a flat surface, showing a variety of charts and graphs.

There are many benefits of implementing an externship program in a practice. Once they are fully trained, externs help alleviate a busy schedule by taking on non-Medicare audios, hearing aid fittings, VNG testing, hearing aid cleanings, repairs, and even adjustments. This helps free-up time for more experienced audiologists to focus on more complex and revenue-producing cases.

Build Your Future Team

Cultivating a strong externship program fosters a pipeline of talented audiologists, reducing reliance on external recruitment. A fourth-year externship is a great recruitment tool. It can serve as a one-year interview, after which you can hire the extern if the time is right, or both of you can move on, no strings attached. It’s less risky than hiring someone cold with whom you’ve never worked.

Increasing your focus on revenue-generating cases while simultaneously reducing potential recruitment costs provides a significant financial benefit to your practice. And a well-regarded externship program can enhance a practice’s reputation which helps attract top talent and potentially increasing patient referrals.

a team of hearing care professionals in a group photo, with some sitting and some standing behind them.

Extern Recruitment Best Practices

After several years recruiting and building relationships with externs, we have identified best practices that will help your team recruit the best externs possible.

  1. Maintain good working relationships with audiology schools that will send second-, third-, and fourth-year students your way. Familiarize yourself with their requirements.
  2. Post a fourth-year extern ad by August or September to attract the highest-quality candidates.
  3. Respond to candidates in a timely manner and follow through with interviews. While in-person interviews are ideal, starting with a phone interview and then having them come shadow in the office works well too.
  4. The management team is involved throughout the fourth-year recruitment process, but second- and third-year recruitment is handled by other audiologists within the practice.

Integration is Crucial

There is a balance in having your externs take on responsibilities without jeopardizing patient care, while also allowing them to free up time for your providers. Here are tips on how we integrate externs into our practice.

  1. Externs are supervised 100% at first but slowly take on more autonomy to the point where they have an independent schedule. The pace toward autonomy depends on the skills and confidence level of the student. audiology supervisors remain in charge of patient care (e.g., they review all reports before they are sent out, and they stop in on appointments, particularly with existing hearing aid patients).
  2. When externs are seeing existing patients, audiologists need to be able to pop in to see patients, check in, and leave again. If an audiologist just takes over the patient each time or leaves the extern on their own all the time, then the time-saving benefits of an extern are reduced, or patient care can be compromised.
  3. If you have multiple locations, determine the needs of each location and allow your externs to have different tasks to fill each need. For example, our fourth-year extern spends four days a week in Annapolis, where we are collocated with an ENT and do the most diagnostics. On the fifth weekday, she goes to another nearby office to support our audiologists.

Audigy helped Chesapeake hearing Centers experienced double-digital growth through the implementation of an externship program.

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