Jordan Loeffler, lovingly referred to as “J-Lo” at Audigy HQ, is our resident social media guru. He holds the title of Sr. Social Media Specialist at Audigy, where his creative and strategic expertise shine through. Want to know what’s trending or how to get your practice some attention online? Just ask Jordan! His role is multifaceted, covering a wide range of responsibilities. Whether he’s crafting content, analyzing social media performance, or collaborating with various teams, Jordan plays a crucial part in shaping Audigy’s online presence and that of our members.
His Role at Audigy
Jordan’s work as Sr. Social Media Specialist supports not only internal marketing but also the broader digital footprint of Audigy members, helping them connect with their communities and patients in a way that’s unique to each member. He ensures that every innovative campaign hits the right audience and delivers results. Whether it’s for Audigy corporate or one of its many members, Jordan is the one making sure they all look good online.
His day-to-day tasks involve far more than the typical social media role people might envision. In addition to crafting attention-grabbing organic and paid content for social media, he works with both internal teams and members to ensure that Audigy’s social media efforts are aligned with their overarching marketing goals. Jordan plays a vital part in discussions around marketing strategies, campaign performance, and member engagement.
A Day in the Life
A typical day for Jordan might begin with delivering a social media report to the corporate marketing team, assessing the impact of recent campaigns, and identifying trends that could shape future strategy. By midmorning he’s already pivoting to working on content calendars for Audigy members, ensuring that their online messaging aligns with their goals. Later in the day, Jordan might shift gears to video editing for HearingLoss.com, a project that allows him to flex his creative muscles in a different medium.
Collaboration is at the heart of Jordan’s role. His supervisor shared, “Jordan always has great ideas. He takes clear ownership of his responsibilities in a way that allows others to focus on their roles while still encouraging team collaboration.”
Whether he’s meeting with marketing managers to discuss campaign performance or brainstorming with other members of the marketing team, his day always involves teamwork and critical thinking. Jordan’s often balancing the needs of multiple stakeholders, ensuring that the content he develops not only meets Audigy’s standards but also resonates with each member’s unique audience. Jordan’s role is constantly evolving, and he loves every second of the variety it brings. No two days are ever the same, and that’s what keeps him energized and excited to come to work.
Supporting Audigy’s Members
Jordan’s work directly supports Audigy’s members. A colleague explained, “One of Jordan’s greatest strengths lies in his ability to listen attentively to members, understand their needs, and offer tailored solutions that exceed expectations. His proactive approach to anticipating and addressing member concerns not only resolves issues swiftly but also fosters long-term loyalty and positive relationships.”
Scheduling posts and running ads is just the start; Jordan is constantly working behind the scenes to ensure members’ social media strategies aren’t just effective but also authentic to their brand. The support doesn’t stop there — Jordan is involved in the entire content creation process, from the initial brainstorming sessions to the final publishing stages.
Jordan interacts directly with members, helping them troubleshoot any technical glitches they encounter on social media platforms. He strategizes with them about their digital marketing vision and ensures their online presence is as strong as their in-office care. Jordan always makes sure the members’ voices are heard and their messages are conveyed with clarity and impact.
The most rewarding part for Jordan is when he’s given opportunities to help shape the way members connect with their communities. He takes pride in helping them navigate the sometimes complicated world of social media, ensuring their digital presence is fostering connections and creating lasting impressions. Jordan creates the digital bridge connecting members to their communities — one post, video, or campaign at a time. The best part? He genuinely loves his job.
Personal & Professional Growth
Jordan’s growth at Audigy is a direct result of the company’s supportive culture. Starting out as Social Media Specialist and then earning a senior title, his career has flourished at Audigy — thanks in large part to the encouragement and commitment he receives from his team. Jordan is keenly aware and appreciative that Audigy truly cares about its employees’ well-being. Whether it’s giving him the freedom to balance work with his family life or offering opportunities to travel, Jordan feels Audigy has his back.
Jordan says the most fun happens in simple day-to-day interactions at Audigy. Audigy’s culture of lifting each other up has given Jordan the space not only to grow professionally but also to see how his work truly impacts people. He’s part of a company that aims to help members and their patients live better lives — people before profits. This shared sense of purpose drives Jordan to bring his best every day, and he’s proud to be part of Audigy’s mission.
Life Outside of Work
When he’s off the clock, Jordan’s life is his family. He’s a happy husband and father, and there’s no substitute for the time he spends with his partner and their 6-year-old. Whether it’s camping, gaming, traveling, or enjoying their regular “Smoovie Nights” (where they watch a movie and make smoothies), Jordan enjoys those simple moments that help him recharge. Reading before bed is another favorite family activity that’s quickly become a nightly ritual. They’re currently working their way through The Hobbit.
Jordan has a passion for storytelling and literature. Fun fact: He originally wanted to be a librarian! Many people might be surprised to learn that he initially pursued a career in library science, earning a bachelor’s degree in English creative writing and library science. Although his career ultimately took a different path, Jordan’s love for reading is something that lives on, and he hopes to pass it on to his child.
Jordan’s commitment to education and literacy shows itself in his volunteer work. He actively supports public and school libraries, and he has volunteered at the Multnomah County Library in Portland, Oregon. Now, he volunteers at his child’s school library, where he helps organize and build their collection of materials in English, German, and Chinese. It’s a cause that’s close to his heart, and one that allows him to give back to his community in a way that’s meaningful to him.
Looking Ahead
What’s next for Jordan? Personally and professionally, he’s excited about the opportunities that lie ahead. He continues to enjoy the wins and challenges that come with his role at Audigy, and he’s eager to keep growing within the company. Jordan predicts a bright future for Audigy and its members. He’s proud to be part of a team that values community, support, and innovation, and he looks forward to making a positive impact in the hearing care industry.
At home Jordan’s looking forward to more adventures with his family — whether that’s a new place to visit, a fun gaming marathon, or simply more nights reading together. Family is his anchor, and he’s determined to keep making the most of every moment, all while balancing the career that he loves.
Whether he’s supporting Audigy’s members, developing innovative social media strategies, or spending quality time with his family, Jordan always gives 110%. The chance to continue shaping Audigy’s digital presence while supporting members in making real, impactful connections with their communities is something he looks forward to every day.